Media Proposal Generator

Automate the process of turning Requests
for Proposals (RFPs) into winning proposals in a matter of minutes or hours.

The Core Problem

Your sales team is bottlenecked by manual workflows that prevent them from matching the speed of market demand. Your sales capacity is currently limited by human admin hours rather than market demand, capping your revenue potential.

Proposals take 4–6 days to draft manually, missing the critical 24-hour agency response window.

Best pricing and packaging strategies are locked in the heads of senior sellers, leaving juniors to struggle.

Time pressure forces reps to submit generic, cookie-cutter decks that fail to differentiate your brand.

Business Impact

Slow Response Lowers Win Rates

Being second-to-respond drastically reduces your chance of winning the deal.

Growing Without Adding Headcount is Challenging

You struggle to expand without adding staff, which impacts margins.

High-Value Closers Waste Time on Low-Value Tasks

Your top sellers spend hours on formatting instead of focusing on selling.

The Kana Solution

Kana's Media Proposal Generator automates the process of turning Requests for Proposals (RFPs) into into winning proposals in a matter of minutes or hours and can even enter them directly into your Order Management System.

How It Works

1
Ingests Media Briefs Automatically

Seamlessly collects media briefs from multiple sources like email, Slack, and documents to streamline the intake process and avoid manual data entry.

2
Analyzes Goals and Inventory

Thoroughly evaluates campaign goals, constraints, and target audiences against up-to-date live inventory to ensure optimal planning.

3
Assembles Proposals Efficiently

Combines product options, targeting criteria, and inventory availability to create well-structured and tailored proposals quickly.

4
Generates Strategy and Line Items Automatically

Automatically develops detailed campaign strategies and line items, reducing manual effort and minimizing errors.

5
Integrates with Order Management System

Pushes completed proposals directly into the order management system, enabling faster approvals and smoother workflow integration.

How You Benefit

Achieves faster time to proposal, increasing win rate

Drives consistency and quality improvements

Better monetization of available inventory

Scales sales output without scaling headcount

Reduces errors and rework from mismatches

Standardizes best-practice strategy generation

Learn About
Kana’s Features

Kana FAQ

Frequently asked questions and answers about agentic AI, agentic marketing, Kana's agentic AI marketing platform, integrations, and enterprise workflows.

How does Kana reduce wasted ad spend?

Most waste comes from "delayed insight." Kana's optimization and experimentation agents rebalance marketing spend across external channels to continually improve ROAS (Return on Ad Spend) by using AI to flesh out a complete picture of campaign performance from incomplete pieces of spend and performance data.

Can I set "Guardrails" for what an agent can and cannot do?

Yes. You are the "Head Coach." You set the budget limits, brand tone guidelines, and approval requirements. Kana’s agents operate autonomously within those boundaries, but escalate to you when a decision falls outside the "safe zone."

What does human-in-the-loop mean in the marketing context?

It means you're never handing the keys to an algorithm and hoping for the best. With Kana, marketing professionals supervise AI agents, approve actions, offer real-time feedback, and adjust parameters at every step so nothing goes to market without a human saying "yes, this is right for our brand."

Streamline Media Planning Today with Kana Media Proposal Generation